Joe Bonamassa
With the Alvarez WY1TS
Hand-crafted Excellence


Alvarez Continues International Growth with Appointment of SFM as New Canadian Distributor

ST. LOUIS, MISSOURI – Alvarez, maker of world-class guitars, continues to expand globally, and have teamed with SFM in Canada to oversee distribution in the region. “We’re thrilled to be working with SFM, “Says Chris Meikle,...

Alvarez Launches Guitar of the Month Campaign

ST. LOUIS, MISSOURI – Alvarez is excited to announce the launch of its Guitar of the Month promotion, which will present popular models of Alvarez guitars with their own dedicated webpage, social media branding and a giveaway each mo...

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