Why Alvarez?

Why Alvarez?

There are so many brands of guitars to choose from. The list seems endless and I have to say that many of them make some fantastic instruments. The competition is strong and that’s good, it keeps the guitar building world progressive.

Not only are there a lot of brands to choose from, but also many things to take into consideration when purchasing a guitar. The brand, the shape, the woods, the sound, the look and of course the price. Sometimes you can’t actually quantify why you like a guitar – “ it just feels right”.

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SO WHY CHOOSE ALVAREZ?

Our vision is clear, make great guitars affordable to all. We are achieving this through continual learning in design and production to allow us to implement our ideas and reach our goals.

Our culture comes from a commitment to our brand and sincerity to the people who play our guitars. We are both driven and humble and keen for knowledge. We are 100% committed to continual improvement.

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OUR VALUES:

  • Always put the player first
  • Achieve our goals through better design
  • Commit to perpetual improvement
  • Offer genuine and unparalleled value
  • Make guitars that people love to play
  • Bring quality into everything
  • Know the guitar better than our competitors
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From our Yairi Masterworks series to an entry level artist series guitar, The amount of time we spend striving to excel is endless - This is our culture.

So when we look at one of our AD66SB's, AP70's or MDA70's, we are proud we deliver a guitar of such quality that plays and looks so good; a truly designed instrument made by a team of people dedicated to quality and player-centric design and "accessibility".