In 2015, Alvarez will be launching the 1965 Series Artist guitars in celebration of their 50th anniversary. The public got their first taste of the stunning ADA1965 model this month when Greg Johnson of Acoustic Labs covered Massive Attack’s “Teardrop” for the Candyrat Records youtube channel, a brand with over 350,000 subscribers.
“Candyrat approached me with a chance to show their community something special,” Says Greg Johnson of Acoustic Labs. “I’d been shooting the ADA1965 for Alvarez featurettes and thought its amazing sound and aesthetic, along with the cover of a popular tune, would really appeal to Candyrat’s guitar-centric subscribers.”
Within its first week, the video received more than 50,000 views and was also shared on the popular internet magazine Boing Boing. The Artist 1965s are expected to hit stores in February 2015.
For more information please contact your Alvarez Representative or call St. Louis Music at 314-727-4512. www.alvarezguitars.com