Alvarez AAT Electric Archtop Earns Music Inc. Editor’s Choice Award at NAMM 2016

Posted on March 11, 2016 MInc Editors choice

ST. LOUIS, MISSOURI – Alvarez is thrilled to have received Music Inc. Magazine’s “Editor’s Choice Award” for its AAT archtop guitars, the first electric guitar offered from Alvarez in several decades, and part of the new, genre-specific guitar line, the Jazz & Blues Series.

“Winning this award motivates us to work even harder,” Says Chris Meikle, Head of Development at Alvarez and Senior Vice President of St. Louis Music. “The quality of our AAT guitars come from a very structured, and continual process of R&D which we have developed for over the three years. Receiving such recognition with our first offering of electric archtop instruments means we are doing something right, and that inspires us greatly.”

The AAT models are versatile archtop guitars with superb build quality and featuring Duncan Designed pick-ups. The AAT comes in a variety of options, including a single and double cutaway semi acoustic with mahogany center block (ATT33+34) and a single cutaway hollow, deep body (ATT35). The guitars come in Tobacco Sunburst, Burgundy, and Walnut finishes.

For more information about Alvarez AAT guitars please contact your Alvarez Representative or call St. Louis Music at 314-727-4512. Or visit http://alvarezguitars.com/jazz-and-blues/

Pictured: Music Inc Editor’s Choice Award}

St. Louis Music/U.S. Band & Orchestra is one of the largest general distributors of musical instruments and accessories in North America. SLM is the owner of Austin Guitars, Knilling String Instruments, ZondaBrasswinds and Reeds & Sigma Guitars. The company is also the exclusive global manager and licensee of Alvarez & Alvarez-Yairi and the exclusive USA distributor of Dixon Drums and Hardware, Sabian Cymbals, P. Mauriat Brass and Woodwinds and Suzuki Violins. SLM also distributes over 150 brands of accessories to music stores across the USA.

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