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Alvarez Celebrates 50th Anniversary with New 1965 Series

Posted on January 12, 2015

ST. LOUIS, MISSOURI – 2015 is a milestone year for Alvarez Guitars, one that marks a half century of refined and ever-evolving craftsmanship. As a celebration of this landmark Alvarez is unveiling a line of guitars that exemplify everything they’ve learned over the years in terms of sound and aesthetic, and releasing them at an incredible value: The Alvarez 1965 Series.

“We want every guitarist and Alvarez enthusiast to be able to join us in this 50 year celebration,” Says Chris Meikle, Head of Development at Alvarez and Senior Vice President of St. Louis Music. “Very often commemorative guitars are so expensive that they’re out of reach to the everyday player. Our goal with the 1965s was to create a line with beautiful appointments and tone, but make them as accessible as possible.”

The 1965 Series are made with premium North American, solid Sitka tops, beautiful Acacia back and sides, and with handcrafted Paua Abalone purfling. Available in Standard and Slope Shoulder Dreadnought, OM & Parlor, in a flawless Shadowburst finish. MSRP: $749.00. MAP $499.00

For more information please contact your Alvarez Representative or call St. Louis Music at 314-727-4512. www.alvarezguitars.com

{Pictured: Alvarez 1965 Series}

St. Louis Music/U.S. Band & Orchestra is one of the largest general distributors of musical instruments and accessories in North America. SLM is the owner of Austin Guitars, Knilling String Instruments, Zonda Brasswinds and Reeds & Sigma Guitars. The company is also the exclusive global manager and licensee of Alvarez & Alvarez-Yairi and the exclusive USA distributor of Dixon Drums and Hardware, P. Mauriat Brass and Woodwinds and Suzuki Violins. SLM also distributes over 150 brands of accessories to music stores across the USA.