Alvarez Goes Global After Success in Frankfurt
ST. LOUIS – The Alvarez team was on fire at this year’s Musikmesse in Frankfurt, Germany, gathering distribution interest from 19 nations. From their booth in hall 3.1, the team worked tirelessly to take full advantage of the largest music fair in the world.
“It was one of the busiest shows I’ve ever worked” said Chis Meikle, Senior VP of SLM and Alvarez product manager, “We hardly stopped for four days, and the interest in Alvarez internationally has been flattering. We’ve also met some wonderful people.”
As a result of MusikMesse, Alvarez signed with some major distributors: Sound Service, covering Germany, Austria, Switzerland, Slovakia and the Czech Republic; Voerman, covering the Netherlands, Belgium and Luxembourg; Grand Mystery, covering Russia; and South Pacific Music, covering New Zealand.