Coming to you from St. Louis in our Alvarez Guitar shop. Why Alvarez? How did it start in Japan? Why do we have two icons on our logo? Answers to all these and more in today’s episode as we take a brief walk through time to discuss how we got here today and where we’re going.

With so many brands of guitars in the market today, how do you choose the right one for you?

Which guitar gives you unsurpassed value and quality? Which guitar is the one you keep reaching for? We believe that guitar is Alvarez.

Why Alvarez

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Masterworks Bamboo Ukuleles

At Alvarez, when we use the name “Masterworks,” it means the instrument is made from all-solid wood—the top, back and sides. The same designation applies…

Why Choose an 8-String?

A little more chime or extra chorus to your sound can take you in new directions when playing guitar. It can make a song or…

MD70’s and the Return of Rosewood

Alvarez is celebrating the return of rosewood to our guitars with two special dreadnoughts.  In 2017, CITES (Convention on International Trade in Endangered Species of…

Why we use LR Baggs

Choosing a supplier for any component or raw material is a serious decision for us. Like any good relationship, trust is the key element for…