Memphis Gerald is an Americana/Indie artist with sincere approach to Roots music. Originally from Edinburgh, he cut his teeth on the road as a touring guitarist before finding his own voice as songwriter. He draws influences from the music and songwriting traditions of Scotland’s Folk and Indie scenes while indulging his love for Country and Blues music. In our first All Star Session from Alvarez Studios, Memphis Gerald discusses which guitars he uses to craft his music, and why he loves a Parlor.

With so many brands of guitars in the market today, how do you choose the right one for you?

Which guitar gives you unsurpassed value and quality? Which guitar is the one you keep reaching for? We believe that guitar is Alvarez.

Why Alvarez

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Masterworks Bamboo Ukuleles

At Alvarez, when we use the name “Masterworks,” it means the instrument is made from all-solid wood—the top, back and sides. The same designation applies…

Why Choose an 8-String?

A little more chime or extra chorus to your sound can take you in new directions when playing guitar. It can make a song or…

MD70’s and the Return of Rosewood

Alvarez is celebrating the return of rosewood to our guitars with two special dreadnoughts.  In 2017, CITES (Convention on International Trade in Endangered Species of…

Why we use LR Baggs

Choosing a supplier for any component or raw material is a serious decision for us. Like any good relationship, trust is the key element for…