Some of the most creative and successful artists ever to grace the planet have chosen Alvarez.


Ani DiFranco has written hundreds of songs, played thousands of shows, captured the imaginations of legions of followers, and jammed with folkies, orchestras, rappers, rock and roll hall-of-famers, jazz musicians, poets, pop superstars, storytellers and a martial arts legend. DiFranco’s lyrical style has been praised around the world and her guitar playing has been hailed for its signature staccato style, rapid fingerpicking and many alternate tunings.

Richard Fortus

Called “…the guy we were always looking for,” by Axl Rose, Richard signed with Atlantic Records and toured throughout the 80’s and 90’s with his band Love Spit Love and the Psychedelic Furs with Frank Ferrer. In 2002 Richard joined the legendary hard rock band “Guns N’ Roses”, playing both rhythm and lead. Richard is involved in many other projects including work with Rihanna, N*SYNC, Ben Folds, Thin Lizzy, and techno-rock groups BT and Crystal Method. He also contributes music to film and video games.


Brad Davis is an award winning guitarist, songwriter, composer and producer, based out of his recording studio in Commerce, TX. He is known for innovating the double-down-up technique, which he uses to achieve blistering speeds while maintaining note clarity. Brad’s career has seen many highs, having worked with some of the biggest in the music industry, including Sheryl Crow, Johnny Cash, Willie Nelson and many more. Brad’s songs have been recorded by other industry greats like Tim McGraw, Tommy Shaw and many others. he is currently signed to Mansion Entertainment Record Label and BGM Management.


Multi-platinum MCA Nashville recording artist Josh Turner, is one of country music’s most recognizable hit-makers. With a rich, deep voice and distinctive style, Turner has sold more than 12.5 million units, is a disciple of traditional country music and one of the youngest members of the esteemed Grand Ole Opry.


Jack Pearson is a guitar legend with a style and mastery that has inspired generations of guitar players. From his time with the Allman brothers to his own singer songwriting career, Jack is one of the most influential players in the world today.


Monte first gained notoriety in 1999, when he delivered a jaw-dropping performance on the PBS series Austin City Limits.[3] He has been named one of the “Top 50 All-Time Greatest Guitar Players” by Guitar Player Magazine, and has won the “Best Acoustic Guitar Player” Award at the SXSW’s Austin Music Awards seven years in a row. Monte is also the composer for the ABC TV series Last Man Standing starring Tim Allen.


A living legend, founder member of The Grateful Dead and all round music pioneer. Bob is one of our longest endorsees and friends. Bob is the leader of the band RatDog and also the founder of TRI Studios, which is a virtual venue where fans can enjoy the music of Bob and his friends anywhere they have internet access.